Professor at the Center of Research in Chinese for Foreigners, Beijing University of Language and Culture. Main research fields include: theory of spreading Chinese language in the world; semiotic theories. Major publications include: The Semiotic Interpretation of Youth Culture; Research in Semiotics of Myth; and more than 70 articles such as "The Theoretic Dimensions of Chinese Language International Spread," Chinese Journal of Language Policy and Planning, no. 4(2016); “Push-pull Factors in Chinese Communication: A Framework,” Journal of Xinjiang Normal University, no. 1(2016).