Luo Rong is an associate professor at the School of Economics, Renmin University of China (RUC). She holds a Ph.D. in Economics from The Pennsylvania State University (PSU) and serves as the Associate Editor of China Economic Review. Her research focuses on industrial organization economics, including consumer demand, firm competition and pricing, firm productivity estimation, upstream-downstream contracts and network effects of products. Her work has been published in leading academic journals such as Management Science , International Economic Review , International Journal of Industrial Organization , and Applied Economic s.