ZHANG Xinsheng is a Professor of Chinese and Director of the Center for Modern Languages in the School of Liberal Arts of Richmond University, UK, an Honorary Fellow of the Chartered Institute of Linguists and Vice-President of the European Association of Chinese Teaching (EACT). He was the Director of SOAS (School of Oriental and African Studies) Language Centre, University of London and the Director of London Confucius Institute. His research interests are Bilingual education (English & Chinese), Chinese cultural studies, Chinese language acquisition, Cross cultural business development, Cultural linguistics, History of language learning & teaching, Intercultural communications, Language policy, Teacher training, Translation. He has published more than 60 papers and written more than 20 textbooks, such as Chinese in Steps series